What’s next in B2B Marketing
Easily accessible, available on demand, and simple to consume, our content inspires you to overcome today’s challenges, make the most of tomorrow’s opportunities, and prepare for what’s next in tech B2B.
B2BNXT what’s next: Edition 2
Read our round-up of B2B marketing articles, views and assorted content pieces that made us sit up, take notice and have an opinion.
In the Spotlight with: Pam Didner
Listen to all of B2B marketing expert Pam Didners wisdom in this 30-minute interview with MOI’s Strategy Director Aaron Bean. Aaron questions Pam on various trending topics including AI, Sales & Marketing alignment and more.
Seven ways to unleash creativity in B2B marketing
Learn how to add artistry and imagination to your marketing strategies as MOI’s Creative Strategy Director Stuart Andrews shares his seven top tips for unleashing creativity in B2B.
B2BNXT brings you valuable insights into emerging trends in the landscape, the challenges they raise, and the opportunities they present. Here, you’ll find live and virtual events, video interviews, articles, blog posts, and podcasts.
Featuring the thoughts, ideas, and opinions of industry experts and senior marketing pros—we’ll give you a sense of what’s coming down the line. And our unique voice, snackable content, and innovative tools will inspire, inform, and invigorate you to get ahead of the curve.
Articles and blog posts
From quick reads to detailed reports, and loads in between.
Watch and listen
Watch and listen to our series of vodcasts – short video podcasts featuring the industries leading B2B marketers.
In-person and on demand events to give you first-hand insights into what’s coming in B2B.
In the spotlight
Just a few of the leading B2B marketers who have shared their insights.
Scroll through our guestroom and hear what they have to say about the future and what’s coming next in tech B2B marketing.
Angela Earl, VP of Global Marketing
RFPIOGet Angela's Insights
Eric Wittlake, Senior Director, Category and Product Marketing
6senseLearn from Eric
Joe Cumello, SVP & CMO
CienaListen to Joe
Joel Harrison, Editor-in-chief
B2B MarketingHear from Joel
Richard Robinson, General Manager
LeadFamlyVIEW RICHARDS CONTENT
Robert Norum, Growth Expert
B2B MarketingWatch Roberts Vodcast
Shane Redding, MD
Think DirectHear from Shane
Brian Macreadie , Head of Marketing
Addleshaw GoddardHear Brian talk on creativity
Tim Reid , BAFTA winning TV comedy writer
One Raspberry ProductionsRead Tims thoughts on Creativity
Phil Barden , Managing Director
Decode MarketingLearn from Phil
Shallu Behar-Sheehan, Chief Marketing Officer
TruataWatch Shallu's Vodcast
Andrew Court, Head of Enterprise Marketing
OracleRead Andrews thoughts
Ian Golding , Founder
Customer Experience ConsultancyListen to Ian
Edyta Malesza-Malatrat, Marketing Director (Central & Eastern Europe)
SAPLearn from Edyta
Nick Hague , Co-Founder & Head of Growth at B2B International
B2B InternationalHear Nicks Insights
Helen Brougham, Marketing Operations Manager at O2Read Helens Insights
Chris Patton, Senior Marketing Director, Western Europe
Fujitsu ServicesLean from Chris
Jon Clarke, Founder, Chief Product Officer
CyanceMore from Jon
Audio: the antidote to Zoom fatigue?
Many organisations are now looking for alternative ways and channels to engage with their audiences—podcasts, for one. In this article Stefanie Hinten-Reed, Business Director at MOI discusses with Karen Prober Hochhauser, Senior Director, Brand Campaigns at ServiceNow, this rapidly moving trend.
Have We Nailed the Holy Grail?
Previous live events
Bridging the Sales & Marketing Divide
Sales and marketing are two sides of the same coin. But exactly how they can work closer and better together is an age-old question. Watch the event on demand to discover the answer.
October 15th 2020
Know thy customer – understanding who your buyer is
Customer experience is increasingly the pivotal differentiator. Listen in on leading thinkers and industry experts’ strategies for making your organisation customer-centric.
June 4th 2020
Bridging the gap between B2B and B2C
Just how can B2B marketers thrive in this B2C world? Read the interactive PDF that outlines the techniques and observations from industry leaders on giving your B2B that B2C verve and dynamism.
September 19th 2019
Putting Creativity in the Spotlight
Read our 14 page eBook that summaries the 7 top tips for B2B marketers to unleash their creativity based on the insights that were discussed at our latest B2BXT event: Putting Creativity in the Spotlight.
June 20th 2019
Driving Human Insights and Intelligence
Read our post event infographic that summarises the discussion points raised at our London B2BNXT event on the topic of Driving Human Insights and Intelligence.
March 21st 2019
to get ahead of the latest B2BNXT news and events